SPECRLL

FOR CREATORS WHO REVIEW THINGS · RESEARCH DONE, STORY BUILT

The smartest crew member your channel has hired.

Hours of research and a whole day of b-roll, done before you sit down to script. Type one sentence and Specroll comes back with the products worth comparing, numbers you can defend on camera, a running order that holds attention, and the footage to cut it with.

Open the studio → See what comes out SIGN IN WITH GOOGLE · COST SHOWN PER ACTION

WHAT YOU TYPE

Best fridge under ₹60k for a Delhi apartment

OR — BEST DISHWASHER FOR A LONDON GALLEY KITCHEN · BEST ANC HEADPHONES FOR A SINGAPORE COMMUTE

Read back before anything is built — no guessing what it thought you meant.

  • CATEGORY · Refrigerators
  • CITY · Delhi
  • BUDGET · ₹60k

WHAT COMES BACK

  • 5key points your city's buyers actually care about
  • 1 gridhead-to-head, every cell with a named source
  • 20assets — clips, stills, voice-over, charts
  • 88sone vertical MP4, stitched in running order

01 · THE STORY THAT CONNECTS

Your audience doesn't want specs. They want their problem solved.

Specroll researches what buyers in your city are actually worried about, then hands you the hook, the proof, the stakes and the fix for every one of them. Four models turn into five reasons your viewer keeps watching — and a recommendation that makes their next month easier.

THE VIDEO THAT LOSES THEM

  • Reads out specs nobody in the comments asked about
  • Four models, and no reason to care about any of them
  • Numbers with no consequence attached to them
  • The same script whether you're in London or Delhi
  • A verdict your viewer can't apply to their own kitchen

WATCHED FOR TWENTY SECONDS

THE VIDEO THEY FINISH

  • A hook built on a problem people there actually have
  • Local proof that the problem is real where they live
  • Stakes in money a month, in hours, or in comfort
  • The mechanism — why one unit solves it and the other doesn't
  • A recommendation that makes their next month easier

4–6 KEY POINTS · EACH ONE A REASON TO KEEP WATCHING

A story with a shape, not a spec dump.

SEVERITY SETS THE SECONDS · 20s / 18s / 15s

  • MUST-FIX · 20s

    Delhi summers push the compressor past its rating

  • BIG DEAL · 18s

    Running cost over a year on your city's tariff

  • NICE · 15s

    Door bins that fit a 2L bottle upright

02 · WHO WEARS THE DIRECTOR'S HAT

You're the one wearing the director's hat.

Specroll does the research, the grid and the drafting. Every creative call stays yours: confirm the theme, tick the products, keep the key points that fit your channel, rewrite any prompt, generate part by part. Nothing ships that you didn't sign off on.

  1. 1

    Theme

    Your sentence, read back

  2. 2

    Products

    Tick what you compare

  3. 3

    Storyboard

    Keep the points that fit

  4. 4

    Comparison

    Head-to-head, sourced

  5. 5

    Brief

    Every prompt, editable

  6. 6

    Create

    Generate, retry, export

It should sound like your channel

Paste your channel URL and Specroll reads the public data — recent uploads, views, durations, your real cadence — and suggests three shootable ideas grounded in titles you actually published. Your tone and recurring formats carry into every brief. It reads the public API, never your Analytics.

And what it doesn't do

  • Doesn't publish to YouTube — you download and upload.
  • Doesn't read Analytics. No CTR, watch time or retention.
  • Prices aren't live — catalog fields with a checked date.
  • Charts and stills are separate downloads, not in the MP4.
  • Vertical only, 1080×1920 at 30fps. Cities and categories are a fixed list.
  • Not one click — research takes real minutes.

03 · IT'S YOUR FACE ON THE CLAIM

Say the number. Know where it came from.

Every cell in your grid carries a unit and a named source. Retail listings and BEE ratings earn a green ✓. Anything an AI researched wears an amber ⌁ and says so — all the way into the caption on the finished chart.

Running cost — Air conditioners

✓ strong · ~ basic · ✕ missing
Illustrative comparison grid for three air conditioners, A to C, showing evidence strength per feature.
FEATURE A B C
BEE star rating ✓ BEE strong basic strong
Inverter compressor ✓ listing strong strong missing
Power draw — W ⌁ AI strong basic no data
Yearly electricity — kWh/yr ✓ BEE strong basic missing

STRUCTURE AND SOURCES ARE THE PRODUCT'S. CELL VALUES HERE ARE ILLUSTRATIVE — YOUR GRID FILLS FROM THE PRODUCTS YOU TICK.

WHAT THAT CATCHES

A listing for one air conditioner reported 5000 W. That's cooling output, not what it draws from the wall. Compare running cost on that figure and you overstate it by 4.6× — on camera, in your voice.

  • LISTING 5000 W
  • CHECKED 1082.57 W
  • OFF BY 4.6×

One market of record

No converting a price at today's FX rate to fill a gap. A product without a checkable listing ships with no price at all rather than a made-up one — 33 of 39 carry a real price, the other 6 carry none.

₹60k·₹1.2L·₹3,100·NO FX

04 · WHAT LANDS IN YOUR TIMELINE

B-roll you didn't have to shoot.

Files you can post, not a preview. Every part of the video produces real assets you download one by one — deliberately product-only, so your on-camera takes drop in clean.

STITCHED MP4 1080×1920 · 30FPS
H.264 / AAC
≈86–89s

ffmpeg assembles each part's clip and voice-over in order, looping or trimming to that part's exact length.

  • VIDEO · 9:16

    A vertical clip per part

    Held on the product and the part at work — never on the room. 720×1280, product-only, no people.

  • IMAGE · PNG

    A hero still per part

    For the thumbnail, the cold open, or the cutaway you need on screen while you talk.

  • VOICE-OVER · MP3

    Narration you can actually read

    Rewritten into a speakable script first — no stage directions, no timestamps — paced at 2.5 words a second. Real length measured, not estimated.

  • CHART · 1600×900

    A bar chart with no AI in it

    Rendered straight from the catalog's numbers. Real value on every bar, currency grouped the local way, chart note as the caption.

05 · WHY IT SOUNDS LIKE IT'S FOR THEM

A London video is not a Delhi video.

Change the city and the key points, the angles and the storyboard frames change — not the wording, the substance. Specroll profiles the city once, in depth, then writes every category against that profile.

DELHI · APR–JUL

“45°C on the balcony and a ₹9 tariff — the compressor is the story, not the shelf layout.”

LONDON · OCT–MAR

“A Victorian conversion with damp walls and a standing charge — condensation and running cost carry the same video.”

  • CLIMATE

    Seasons, extremes and the calendar that goes with them

  • HOUSING

    Typical sizes, wiring and balconies people buy for

  • POWER

    Electricity tariffs and how reliable supply actually is

  • VIEWER

    Who is watching a comparison video here

  • TRIGGERS

    Three to five reasons someone here buys now

  • TEXTURE

    Concrete local details that are actually shootable

  • London
  • New York
  • Milan
  • Singapore
  • Delhi
  • Mumbai
  • Bengaluru
  • Bangalore
  • Chennai
  • Pune
  • You pick your city from the list

Bring one sentence. Leave with the video.

Type the idea you've been putting off and watch it turn into products, key points, a grid and a running order you can actually shoot.

Open the studio → PLAY.SPECROLL.AI · SIGN IN WITH GOOGLE